Versuni implements interactive store concept at MediaMarkt Hamburg. Customers enjoy a seamless omni-channel experience through multitouch tablets and innovative software with product comparison features.
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Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.
Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.
In a rapidly evolving retail environment, creating a cohesive customer journey that connects online and offline shopping experiences is critical for success. eyefactive, a leading provider of interactive display solutions, partnered with a forward-thinking boutique to implement an advanced omni-channel strategy. Using eyefactive's multitouch technology, the boutique successfully extended the customer journey, providing a seamless, interactive shopping experience that merges digital convenience with the in-store experience.
eyefactive's multitouch displays serve as the foundation of the boutique's omni-channel approach. Strategically placed throughout the store, these interactive tablets allow shoppers to dive deep into product details, browse high-resolution images, watch product videos, and make side-by-side comparisons of items. By including ratings and reviews, eyefactive's displays provide immediate social proof, enhancing customer trust and supporting informed purchasing decisions.
In the Tablets, on every product page, QR codes are implemented allowing customers to easily transition from the boutique's physical location to its online store. With a simple scan, shoppers can access the online platform to order items for home delivery or arrange for in-store pickup. This integration not only expands purchase options but also aligns with modern consumer preferences for flexible, omni-channel shopping.
eyefactive's multi touch displays play an essential role in augmenting customer assistance on the sales floor. Through interactive touch technology, customers can explore product specifications, multimedia content, and technical details independently, without relying on constant assistance from sales staff. When staff is unavailable, the displays serve as silent sales advisors, allowing shoppers to make informed choices on their own. This feature not only enhances the customer experience but also helps the boutique manage staffing costs by reducing the need for extensive sales personnel coverage.
A unique feature of eyefactive's solution is the analytics functionality, which provides the boutique with valuable insights into in-store customer behavior.
By analyzing interactions with the displays, the boutique can see which products, content, and features engage customers most, as well as the time spent on each product.
This data-driven approach allows the boutique to optimize in-store content and layouts to better reflect customer interests, enhancing both engagement and overall satisfaction.
eyefactive's omni-channel technology has transformed this boutique into a cutting-edge retail environment, seamlessly connecting the online and in-store customer journeys. By incorporating eyefactive's interactive multitouch displays, the boutique has created a modern shopping experience that empowers customers to engage with products in meaningful ways. With data-backed insights and a streamlined, interactive approach, eyefactive has provided a forward-looking solution that redefines the in-store shopping experience, setting a new standard in customer engagement and operational efficiency.
The special thing about our boutique is the omni-channel approach. The technology of our multi-touch tablets extends the shopper journey and therefore also the experience in the boutique for the shopper. Customers can use our multi-touch displays to delve deep into product details. They can see product images, product videos and comparison tables. Even the social proof with ratings and reviews. eyefactive has found the perfect omni-channel solution for us. We have been perfectly supported from the planning to the result and we will continue to use this technology in the future to equip more boutiques and other touchpointsInternal linksExternal links
| Customer |
Versuni (by Philips) |
| Country |
Germany |
| Location |
MediaMarkt Store Hamburg, Germany |
| Hardware |
Multimedia Touch Tablets |
| Software |
Retail Software Platform (by eyefactive), including Touch Analytics |
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